Strategic Marketing


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Marketing is what keeps your company going. In good times or bad, maintaining an effective, aggressive marketing program ensures that orders keep flowing, that your company’s reputation is maintained, and that good people want to work with you.

With more than twenty years of marketing experience, ranging from Direct Marketing Manager at a major computer magazine to Director of Marketing at a computer manufacturer, to independent, full-service marketing consultant, CyberEdge Information Services’ President, Ben Delaney, is prepared to help you define strategic marketing issues, construct a plan to address your marketing in a systematic way, and train your people to implement the plan.

Not every company needs every part of our strategic marketing offerings, but most companies can benefit from some of them.

Our marketing practices are based on the concept of System Marketing. Put simply, that means that every aspect of your organization takes part in the marketing function. From receptionist to voice mail to service technician to the executive suite, every person and every function should be oriented toward providing a consistent message and exemplary service.

To help your organization succeed at marketing, we offer a number of services addressing:

  • Market Assessment
  • Marketing Planning
  • Product Planning
  • Optimizing your marketing budget
  • Public Relations
  • Promotions
  • Marketing accountability
  • Advertising
  • Internet/WWW Presence
  • Branding and Product Naming
  • Staff Training
  • Database Marketing
  • Marketing Automation
  • Viral marketing

Contact us today to discuss your strategic marketing requirements.


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